Reengaging inactive email subscribers is an important, yet challenging task for recruiters. Fortunately, there are a few effective approaches they can use to accomplish this goal, such as leveraging segmentation, personalization, and automated emails.
Here’s how recruiters can use these tactics to successfully re-engage their inactive subscribers.
Segmenting Your Audience
The first step when trying to re-engage your inactive email list is to segment it into different groups based on the level of engagement. This allows you to tailor messages to each group and better target those who have not responded in a while. For example, you could create segments for people who haven’t opened any emails in a certain amount of time or those who have not clicked through any links within a recent campaign.
Once you have created segments for your inactive audience members, you can start crafting tailored messages for each one that will be more likely to grab their attention and encourage them to engage with your emails again.
Personalizing content is another powerful way to re-engage inactive subscribers.
By sending out personalized emails instead of generic ones, you can increase open rates by up to 4x!
You could include individual subscriber names in the subject line and create content specifically tailored to their interests or past behaviors like purchases or downloads.
This makes it more likely that each individual recipient will find value in what you’re offering and be more inclined to engage with it than if they were sent a generic message. You can also use personalization tokens or merge fields in your email platform provider to make sure every recipient receives unique content that's tailored just for them.
Automated emails are another great way for recruiters to reach out to their inactive subscribers and bring them back into the fold. Setting up automated campaigns allows recruiters to stay top-of-mind with their contacts without having to manually send out emails every time – meaning it requires less effort but still yields more results!
These types of campaigns can range from simple welcome series that introduce new contacts from opt-in forms or onboarding programs that guide already engaged contacts through a product tour experience. Additionally, many email providers offer “winback” campaigns designed specifically for re-engaging inactive contacts so they’re worth checking out as well!
These tactics are easy ways for recruiters to get started re-engaging their dormant email list and ensure that they're making the most of their campaigns going forward! By leveraging segmentation, personalization, and automated emails recruiters should see improved engagement levels over time with minimal effort required on their part — enabling them greater flexibility in how they approach marketing efforts going forward!