How To Segment Your Email List For Candidate Lead Nurturing
Segmenting an email list is one of the most effective ways to ensure that your messages are being read and understood by the right audience. Common strategies for segmenting an email lists include:
Demographics Segmentation - Categorizing contacts by factors such as age, gender, location, etc.
Purchase History Segmentation – Grouping contacts based on what they have purchased and when.
Behavioral Segmentation - Dividing contacts based on how often they engage with your emails or what kind of content they interact with.
Psychographic Segmentation – Splitting contacts into groups according to their interests and lifestyle choices.
When it comes to segmenting an email list, you want to be sure that the content you are sending is tailored to the audience you are trying to reach. For example, if you were marketing a new product to expecting mothers, segmentation would help ensure that your message was sent only to people who fit this criteria.
Another example is purchase history segmentation: grouping contacts based on what they have purchased and when. This type of segmentation allows companies to target customers with follow-up promotions related to their past purchases or send special offers for similar products that might interest them.
Finally, psychographic segmentation can be useful in marketing efforts too. By splitting contacts into groups according to their interests and lifestyle choices, businesses can tailor messages more accurately and increase their chances of getting noticed by potential customers.
Real-life use cases of segmentation include targeting existing and potential customers with personalized emails. For example, travel companies can send special offers to travelers who have previously visited their website, or promotional discounts to people who haven’t made a purchase yet.
Segmentation also allows online retailers to divide their customer base into groups based on how much they have purchased in the past - so they can send special offers to their most loyal customers or offer discounts to those who haven’t shopped with them recently.
Other companies can take advantage of segmentation by sending content tailored to different demographics. For instance, an outdoor apparel brand might target women between ages 25 and 35 with messages about a new clothing line for spring season.
How Can Recruiters Use Email Segmentation?
Recruiting companies can use segmentation when sending emails to potential candidates. For example, they can group contacts according to their job titles and skillsets, so that they can send personalized messages to software engineers or marketing managers, highlighting openings they have available in the relevant departments.
Another way of segmenting a list is by industry: recruiters can target candidates with backgrounds in finance, technology, healthcare or any other field that might be relevant to the job positions they are trying to fill.
Finally, segmentation also allows recruiting companies to filter out inactive contacts and focus on people who are actively searching for new jobs and more likely to respond to their emails.
Segmentation can also be used to customize the timing of emails. For example, recruiters might decide to send messages to job seekers in the morning when they first check their emails, or in the evening when they’re most likely to be browsing through social media apps.
Furthermore, segmentation enables recruiters to tailor the content of their emails based on geographic location.
By setting targeted campaigns for different cities and countries, recruiters can better engage with potential candidates and make sure that their messages are relevant for each recipient.
Finally, segmentation also allows recruiters to track the performance of their email campaigns by comparing open rates and clickthrough rates among different groups of contacts. This helps them understand which strategies are more effective and which ones need improvement.
How can recruiters use segmentation to help improve email campaign performance?
Recruiters can use segmentation to help improve email campaign performance by:
Targeting specific audiences based on data gathered from the ATS system, such as job title, industry, location, and other relevant characteristics. For example, recruiters can create separate email campaigns for developers in the technology space versus operations staff in retail.
Personalizing messaging content to increase the relevance of emails to recipients. For instance, recruiters can tailor greetings with first names or have content that reflects industry-specific news or trends.
Establishing specific call-to-action buttons for different types of recipients. For example, a CTA to "Apply Now" for entry level roles may be different from a CTA to "Connect" for experienced professionals.
Setting up automated triggers for messages sent after certain activities or inactivity. This could include follow up emails after an initial contact that has gone unanswered or personalized “happy birthday” emails sent on the candidate’s birthday.
Tracking email metrics such as open rate, click rate, and conversions to measure success and iterate accordingly.