Let's face it, job posts can be pretty dull. Boring job descriptions lead to boring applications, which makes recruiting a real snooze-fest. If you're looking to put some pep into your recruiting process, you need to start by writing more engaging job posts.
But how do you make a job post more interesting? It's all about finding the right balance of keywords, detail, and tone. Use too many keywords and your post will sound like a robot wrote it. Not enough detail and potential applicants won't know if they're a good fit. And if your tone is off, well, you might as well not bother posting at all.
So what's the secret to writing an effective job post? Unfortunately, there's no easy answer. But with a little practice, you can learn to craft posts that will help you attract top talent.
Here are 6 things to consider when writing your Job descriptions
1. Keep it Short and Sweet
When it comes to writing job posts, less is definitely more. No one wants to read a novel, so keep your job posts short and to the point. Stick to the essential information and leave out any unnecessary details.
2. Use Google Markup Tags and Keywords
In order to ensure that your job post is seen by the right people, be sure to use Google Markup and keywords that are relevant to the position you’re trying to fill. Include keywords that describe both the position and the type of person you’re looking for.
Google Markup is a great way to make your job postings stand out. By adding a few simple tags, you can make your listings more eye-catching and informative. Plus, using Google Markup can help your job postings rank higher in search results. Here's how to get started:
First, sign up for a free Google account. Then, create a new listing and include the following structured data:
- The job title
- A brief description of the role
- The location of the job
- The salary range
- The date the job was posted
Next, add the following tags to your listing:
- <job>
- <title>
- <description>
- <location>
- <salary>
- <date>
Finally, preview your listing and make sure everything looks right. Then, post your listing and wait for the applications to come rolling in!
3. Highlight the Benefits
When you’re writing a job post, it’s important to highlight the benefits of the position. Remember who your audience is. You need to speak to them directly through your job listing and be able to get them to take action i.e apply for your job. Some of the key features you will want to highlight include:
What makes this job unique?
Why would someone want to work for your company?
What's the growth potential?
What to expect if some one applies for this job?
Your company culture (many miss out in using this feature to effectively articulate who they are and how this can help them in attracting the right cultural applicants)
4. Be Clear and Concise
It’s important that your job post is clear and concise so that there is no confusion about what you’re looking for. Be sure to include all of the necessary information, such as qualifications, duties, and expectations.
5. Use Action Words
When writing your job post, be sure to use action words that will grab attention. Words like “discover,” “create,” and “transform” are all great examples of action words that will make your job post more effective.
6. Include a call to action
Your job post should always include a call to action, telling potential candidates what you want them to do next. Do you want them to apply online? Send in their resume? Give you a call? Whatever it is, be sure to include it in your post.