top of page
  • KVA

Revolutionizing HR: How Giftem's Applicant Traction System is Changing the Hiring Game

A recruiter busy at work using Giftem's Applicant Traction System
Giftem's Applicant Traction System

In the fast-paced world of recruitment, finding and retaining top talent is a perpetual challenge. Giftem, with its innovative Applicant Traction System, is redefining the recruiting landscape. This blog post delves into how Giftem's cutting-edge platform is solving the last-mile problem in recruiting and transforming the way recruiters approach candidate lead nurturing and conversion.

By combining personalization, automation, candidate-centric features, dynamic campaign management, and robust analytics, it elevates the recruiter's role from a transactional administrator to a strategic partner in talent acquisition. The result is a significant boost in productivity and efficiency, ultimately leading to more successful hires and a positive impact on the organization's bottom line.

Automation Unleashed:

Giftem's Applicant Traction System (ATRS) leverages the power of OpenAI APIs to automate key aspects of the recruiter workflow.

From personalized candidate outreach, resume matching, building boolean strings, resume summarization, transactional gifting, and scheduling interviews, the platform streamlines time-consuming tasks, allowing recruiters to focus on building meaningful connections with candidates.

Personalized Candidate Outreach:

The system goes beyond traditional outreach methods by incorporating personalized messaging. Giftem understands that every candidate is unique, and its platform tailors communication to individual preferences, enhancing engagement and response rates.

Transactional Gifting:

Giftem takes candidate experience to the next level with transactional gifting. Recruiters can seamlessly send thoughtful gifts to candidates, creating a memorable and positive interaction. This not only strengthens the employer brand but also fosters a sense of appreciation among potential hires.

Campaign Management Excellence:

Managing recruitment campaigns has never been easier. Giftem's robust campaign management features empower recruiters to orchestrate multi-channel campaigns effortlessly. Monitor progress, track responses, and adjust strategies in real-time for optimal results.

Data-Driven Insights:

The Applicant Traction System doesn't just automate tasks—it generates valuable insights. Recruiters can leverage data analytics to make informed decisions, identify trends, and continually refine their strategies for maximum efficiency.

Seamless Integration:

Giftem seamlessly integrates with existing recruiting workflows, ensuring a smooth transition for recruiters and teams. The platform is designed to enhance, not replace, existing processes, making it a valuable addition to any recruitment toolkit.

How Giftem's Applicant Traction System (ATRS) differs from traditional Applicant Tracking Systems (ATS)

1. Personalization Over Standardization:

Traditional ATS often relies on standardized communication templates. Giftem, on the other hand, places a strong emphasis on personalization. By leveraging OpenAI APIs, it crafts tailored messages for each candidate, fostering a more human connection. This personal touch is a paradigm shift, moving away from one-size-fits-all approaches that can lead to candidate disengagement.

2. Automation Beyond Administration:

While ATS primarily focuses on administrative tasks like resume parsing and application tracking, Giftem's Traction System goes beyond, automating nuanced aspects of the recruiting process. From personalized outreach to transactional gifting, Giftem automates tasks that are traditionally handled manually, allowing recruiters to allocate their time strategically.

3. Candidate Experience as a Priority:

Giftem places a premium on candidate experience by incorporating transactional gifting into the process. This goes beyond the transactional nature of most ATS interactions. The ability to send thoughtful gifts not only sets Giftem apart but also significantly enhances the overall candidate journey, making it memorable and positive.

4. Dynamic Campaign Management:

Traditional ATS may offer campaign management, but Giftem introduces a dynamic dimension to it. The system adapts in real-time based on candidate responses and engagement levels. Recruiters can tweak their strategies on the go, ensuring that campaigns remain relevant and effective.

5. Analytics for Strategic Decision-Making:

Giftem's Applicant Traction System provides in-depth data analytics, giving recruiters actionable insights. This is a paradigm shift from traditional ATS, where analytics may be limited to basic metrics. With Giftem, recruiters can make data-driven decisions, identify trends, and continuously optimize their approach for better results.

6. Seamless Integration for Workflow Continuity:

Unlike some ATS that might disrupt existing workflows, Giftem seamlessly integrates into the recruiter's toolkit. This ensures that the transition is smooth, and recruiters can harness the power of Giftem without overhauling their established processes.

In essence, Giftem's paradigm shift lies in its holistic approach to recruitment.

Let's break down each point with multiple examples for added clarity:

1. Personalization Over Standardization:

  • Traditional ATS: Sends automated emails with generic messages to all applicants

  • Giftem's Applicant Traction System (ATRS): Utilizes OpenAI APIs to craft personalized messages in real-time. We are putting a STOP to canned email templates.

  • With Giftem’s Scoutbot analyzing specific strengths and crafting highly personalized emails in different tones of voice is a breeze. This personal touch can leave a positive impression on candidates and entice them to engage with a recruiter using the Giftem ATRS seamlessly.

2. Automation Beyond Administration:

  • Traditional ATS: Automates resume screening and application tracking.

  • Giftem's Applicant Traction System: Automates personalized outreach emails, interview scheduling, and even sending welcome gifts upon successful onboarding. This automation streamlines the entire candidate journey.

3. Candidate Experience as a Priority:

  • Traditional ATS: Provides automated status updates on applications but lacks elements beyond the transactional process.

  • Giftem's Applicant Traction System: Incorporates transactional gifting, such as sending a welcome package or a digital gift card, enhancing the candidate experience. This creates a memorable and positive interaction, strengthening the employer brand.

4. Dynamic Campaign Management:

  • Traditional ATS: Runs static recruitment campaigns with pre-defined sequences.

  • Giftem's Applicant Traction System: Adapts campaign strategies based on candidate responses. For example, if a candidate shows high engagement, the system can automatically adjust the frequency and type of communication for a more personalized and effective approach.

5. Analytics for Strategic Decision-Making:

  • Traditional ATS: Provides basic metrics like application numbers and time-to-fill.

  • Giftem's Applicant Traction System: Offers detailed analytics on candidate engagement, response rates, and the effectiveness of different communication strategies. Recruiters can use this data to make informed decisions, refine their outreach, and optimize the overall recruitment process.

6. Seamless Integration for Workflow Continuity:

  • Traditional ATS: May require a significant adjustment to existing workflows, causing disruptions.

  • Giftem's Traction System: Seamlessly integrates with existing ATS and CRM systems, ensuring a smooth transition for recruiters. This allows them to leverage the benefits of Giftem without overhauling their entire recruitment process, promoting continuity and ease of use.

Giftem's Applicant Traction System represents a paradigm shift in recruitment, offering a holistic solution to the last-mile problem. By combining automation, personalized outreach, transactional gifting, campaign management, and data-driven insights, Giftem empowers recruiters not only to attract but also to convert top talent effectively.

In a competitive job market, Giftem stands out as a game-changer, paving the way for a more efficient, engaging, and successful recruitment journey.


bottom of page