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Recruiters-Pay Attention To Subject Lines

Updated: Aug 9, 2023



Subject lines are a critical aspect of any email communication, and especially so when it comes to recruiting. They provide a brief summary of what's in store for the recipient and can greatly impact whether the recipient opens the email.


In this article, we'll look at the different types of subject lines, the tone of voice that can be used, and how they can be used to recruit effectively.


How to write better email subject lines has been covered in numerous articles over the years but this article from Loop Marketing is worth a read!


Types of Subject Lines



There are several tone of voice options that can be used in subject lines, including:


Professional:

This tone of voice is serious, straightforward, and focused on the job opportunity. It's ideal for conveying the importance and potential impact of the role and is suitable for a more formal or corporate setting.

Examples:
  • "Join Our Team as [Job Title] - Start Your Career with [Company Name]"

  • "Exciting Career Development Opportunity: [Job Title] Wanted"

  • "Be Part of a Thriving Industry: [Job Title] Wanted at [Company Name]"

Casual:

This tone of voice is friendly, relaxed, and less formal. It's ideal for creating a personal connection with the recipient and making the role seem appealing and approachable.

Examples:
  • "Join Our Squad as [Job Title]"

  • "Ready for Your Next Adventure? [Job Title] Wanted at [Company Name]"

  • "Join the Fun Team at [Company Name]: [Job Title] Wanted"

Funny:

This tone of voice uses humor to make the email stand out and catch the recipient's attention. It can be used to convey a lighthearted and playful company culture, but should be used with caution, as humor can be subjective and may not be well-received by all recipients.

Examples:
  • "Be a Hero (or Villain) in Your Career: [Job Title] Wanted at [Company Name]"

  • "Join the Rebellion (Against Boring Jobs): [Job Title] Wanted at [Company Name]"

  • "Get Paid to Play: [Job Title] Wanted at [Company Name]"

Regardless of the tone of voice used, the subject line should accurately reflect the content of the email and entice the recipient to open it. Additionally, the subject line should be brief and to the point, using clear and concise language to quickly convey the message.


Here are some studies and reports on email subject lines and open rates that you may find useful:

Please note that these reports are based on aggregated data and may not necessarily be applicable to all industries or companies. Additionally, email metrics can change over time and may vary based on a number of factors, including audience, industry, and email content.


Here are some examples of strong and weak subject lines for recruiting purposes:



Strong Subject Lines:
  • "Join Our Team as [Job Title]"

  • "Exciting Career Opportunity in [Company/Industry]"

  • "Be Part of a Winning Team: [Job Title] Wanted"

  • "Grow Your Career with [Company Name]"

  • "Be the Next [Company] Success Story: [Job Title] Wanted"

Weak Subject Lines:
  • "Job Opening"

  • "Opportunity Available"

  • "Vacancy for [Job Title]"

  • "New Job Listing"

  • "Position Available for [Job Title]"

Note: It's important to personalize the subject line and make sure it accurately reflects the content of the email. The subject line should also be attention-grabbing and entice the recipient to open the email.


Here are some examples of strong subject lines that are professional, casual, and funny:


Professional:
  • "Join Our Team as [Job Title] - Start Your Career with [Company Name]"

  • "Exciting Career Development Opportunity: [Job Title] Wanted"

  • "Be Part of a Thriving Industry: [Job Title] Wanted at [Company Name]"

  • "Take Your Career to the Next Level: [Company Name] is Hiring"

  • "Make a Difference with [Company Name]: [Job Title] Wanted"

Casual:
  • "Join Our Squad as [Job Title]"

  • "Ready for Your Next Adventure? [Job Title] Wanted at [Company Name]"

  • "Join the Fun Team at [Company Name]: [Job Title] Wanted"

  • "Come Grow with Us: [Company Name] is Hiring [Job Title]"

  • "Get on Board with [Company Name]: [Job Title] Wanted"

Funny:
  • "Be a Hero (or Villain) in Your Career: [Job Title] Wanted at [Company Name]"

  • "Join the Rebellion (Against Boring Jobs): [Job Title] Wanted at [Company Name]"

  • "Get Paid to Play: [Job Title] Wanted at [Company Name]"

  • "Be a Game Changer: [Company Name] is Hiring [Job Title]"

  • "Get Your Feet Wet (in a Cool Job): [Job Title] Wanted at [Company Name]"

Note: When using a funny subject line, it's important to make sure it's appropriate for the company culture and the recipient. Additionally, ensure that the subject line is still informative and accurately reflects the content of the email.


In conclusion, when crafting subject lines for recruiting purposes, it's essential to consider the tone of voice, accuracy, and personalization. The subject line should accurately reflect the content of the email and be attention-grabbing enough to entice the candidate you are recruiting to open it.

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