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Recruiting Funnel Reimagined

Updated: Aug 9, 2023

In today's hyper-competitive job market, it can be a real challenge for companies to recruit the best talent. Traditional recruitment methods may not always deliver the desired results, and companies need to think out of the box and reimagine their approach to recruiting top talent. This article explores some creative strategies that companies can use to attract and retain the best talent across the recruiting funnel.

Transactional Gifting for the Recruiting Funnel

Companies can also incorporate transactional gifting into their recruiting funnel to further improve their candidate experience and increase the chances of securing top talent.

Transactional gifting involves giving small, personalized gifts to candidates throughout the recruitment process as a way to show appreciation, build rapport, and strengthen the relationship between the candidate and the company.

Here are some examples of how transactional gifting can be incorporated into the recruiting funnel:

After a Successful Phone Screen:

If a recruiter has a great phone screen with a candidate, they can send a personalized digital gift as a token of appreciation for the candidate's time and interest in the company.

This can be a small gift card or a subscription to a service the candidate may enjoy, such as a music streaming platform or a fitness app.

After Being Shortlisted for an Interview:

Once a candidate has been shortlisted for an interview, the recruiter can send a congratulatory email along with a gift to show their excitement and appreciation. This could be a gift card to a local coffee shop or restaurant or a subscription to an industry magazine.

After your candidate completes an Assessment

Offering incentives to candidates who take assessments during the recruitment process can provide a range of benefits to businesses. From increased engagement and completion rates to improved employer branding and more informed hiring decisions, gifting candidates can help recruiters attract and retain top talent while also making the recruitment process more efficient and cost-effective.

One way to achieve this is by offering incentives to candidates who take assessments during the recruitment process. Here are some benefits of gifting candidates who take assessments:

  1. Increased candidate engagement: Offering incentives to candidates can increase their motivation and engagement in the recruitment process. When candidates know that they will receive a gift or reward for taking an assessment, they are more likely to complete it promptly and with greater care. This leads to a higher quality of assessment responses, which can help recruiters make more informed hiring decisions.

  2. Better candidate experience: A positive candidate experience is critical for attracting and retaining top talent. Offering incentives can improve the candidate experience by demonstrating that the company values and respects their time and effort. This can leave a positive impression on candidates, even if they are not ultimately selected for the position.

  3. Improved employer branding: In today's competitive job market, it's essential to build and maintain a strong employer brand. Offering incentives to candidates can help improve employer branding by demonstrating that the company is invested in the recruitment process and values the skills and contributions of potential hires.

  4. Increased assessment completion rates: Offering incentives can help increase the completion rates of assessments. Many candidates may drop out of the recruitment process if they feel that it is too time-consuming or difficult. Offering incentives can motivate candidates to complete assessments and move forward in the recruitment process.

  5. More informed hiring decisions: Assessments are a valuable tool for recruiters to evaluate candidates' skills and qualifications. When candidates complete assessments with greater care and attention, recruiters can make more informed hiring decisions. This can help reduce the risk of hiring the wrong candidate and save the company time and money in the long run.

After a Successful Interview and Job Offer:

If the candidate has a successful interview and receives a job offer, the recruiter can send a personalized gift as a token of appreciation for their hard work and commitment to the company. This could be a gift basket with snacks or a personalized mug with the company logo.

After One Month on the Job:

After the candidate has started their new job, the recruiter can send a "how's it going" email along with a gift to show they care about the candidate's experience and well-being. This could be a gift card to a local gym or a personalized water bottle with the company logo.

Referral Bonus:

The recruiter can also incorporate a referral link into their transactional gifting strategy, offering a 50% referral fee to candidates who refer someone to the company. If the referred candidate is hired and stays with the company for a certain amount of time, both the candidate and the person they referred will receive a portion of the referral bonus.

Overall, incorporating transactional gifting into the recruiting funnel can help companies build strong relationships with candidates, improve the candidate experience, and increase the chances of securing top talent.

By offering small, personalized gifts at various stages of the recruitment process, companies can show their appreciation and build a positive brand image that will help them stand out in a competitive job market.

Other ways to solidify your talent acquisition strategy

Building a Strong Employer Brand:

To attract top talent, companies need to establish a strong employer brand that differentiates them from their competitors. This means creating a compelling employer value proposition (EVP) that resonates with potential candidates.

An EVP should articulate what makes a company unique, what it stands for, and what it can offer employees that other companies can't. For example, a company that emphasizes work-life balance, employee empowerment, and career development opportunities is likely to attract top talent who share those values.

Leveraging Social Media:

Social media has become an essential tool for recruiting talent. Companies can use social media platforms like LinkedIn, Twitter, and Facebook to reach out to potential candidates, share job openings, and showcase their company culture.

Social media can also be used to build a talent community where companies can engage with potential candidates, share industry insights, and offer career advice. By building a strong social media presence, can reach a wider audience and increase their chances of attracting top talent.

Offering Employee Referral Programs:

Employee referral programs can be a highly effective way to recruit top talent. By offering incentives for current employees to refer candidates, companies can tap into their existing talent pool and leverage their networks to reach potential candidates.

Referral programs can also improve retention rates since employees who refer candidates are often more invested in the success of their company and are more likely to stay with the company long-term.

Emphasizing Diversity and Inclusion:

Diversity and inclusion have become critical issues in today's workplace, and companies that prioritize diversity and inclusion are more likely to attract and retain top talent.

To demonstrate a commitment to diversity and inclusion, companies can establish employee resource groups (ERGs) that support employees from diverse backgrounds, offer diversity training, and ensure that the recruitment process is free from bias.

By emphasizing diversity and inclusion, companies can create a more welcoming and inclusive culture that attracts top talent from all backgrounds.

Offering Flexibility:

Flexible work arrangements, such as telecommuting, part-time work, and flexible schedules, are becoming increasingly popular among job seekers.

Companies that offer flexibility are more likely to attract top talent who value work-life balance and want more control over their schedules.

Offering flexibility can also improve employee retention rates since employees are more likely to stay with a company that supports their personal and professional goals.


Recruiting top talent is not easy, but by thinking out of the box and reimagining recruitment strategies, companies can attract and retain the best talent.

Building a strong employer brand, leveraging social media, offering employee referral programs, emphasizing diversity and inclusion, and offering flexibility are just a few of the strategies that companies can use to stay ahead in the talent game.

By prioritizing recruitment and investing in innovative strategies (transactional gifting), companies can create a talent pipeline that helps them achieve their business goals and stay ahead of the competition.

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