Best practices for collecting email addresses from website visitors:
Provide a clear incentive for signups, like access to exclusive content or discounts
Make it easy to find the signup form on your website
Allow users to choose how often they want to receive your emails
Offer special rewards for referring new customers
Make sure the email list is secure and accurate with rigorous opt-in and confirmation processes
Provide an option for users to unsubscribe from the list should they choose
Companies can use their corporate career sites as a way to collect email addresses from website visitors.
Job seekers who visit the site can be offered incentives such as job alerts with the latest openings or knowledge resources relevant to them in exchange for signing up.
Companies may consider methods like promoting referral programs and providing access to exclusive content in exchange for signups
Companies should also make sure their email list is secure and accurate with rigorous opt-in and confirmation processes.
Make sure there is an option for users to unsubscribe from the list should they choose.
Examples of how companies use their career site to collect email addresses
Companies are using various techniques to collect email addresses from visitors on their career sites. For example:
Apple offers job alerts and the ability to save jobs in exchange for signups on their career site
Microsoft promotes referral programs where job seekers can receive rewards for referring new customers and signing up for emails on their career site
Google provides exclusive access to content such as hiring process insights and giving advice for job seekers who signup for emails on their career site
Amazon allows users to customize how often they want to receive emails when signing up on their career page
Sources:
https://jobs.apple.com/us/search#&ss=email%20signup
https://careers.microsoft.com/us/en/joinourteam
https://services.google.com/fb/forms/insights/?pli=1
https://www.amazon.jobs/en/receive_updates