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  • Ranai Kasibhatla

The Growing Industry of Corporate Gifting

When most people think of corporate gifting, the first thing that comes to mind is a cheap pen with the company's logo on it. But in today's market, corporate gifting has become much more than that. In fact, it has turned into a multi-million dollar industry. So what are some of the reasons behind this growth? And what type of gifts are businesses giving these days? Keep reading to find out!


Corporate Gifting is a rapidly growing field in the marketing industry with prominent success within its users. According to a Loop Commerce gifting industry report, 54% of companies plan to increase their investment in Corporate Gift Giving over the next two years.


Corporate Gifting is a way of showing appreciation to employees, clients, and customers through the giving of thoughtful gifts. The Corporate Gifting industry has seen a lot of success because it helps with customer retention and growth.


Corporate Gift giving is an important part of any business because it shows that you are grateful for their continued support. If you are looking to get ahead in the Corporate World, start adapting to Corporate Gifting now.


Many studies are being done on Corporate Gifting and Marketing Automation nowadays, below are some statistics reported by postal.io


  • 94% believe personal relationships are critical to success

  • 89% believe that business gifts bring people closer together

  • 83% believe that business gifts generate measurable, positive ROI

  • C-suites are more satisfied with corporate gifts than any other demographic

  • Gift cards, wine, food, spa, and co-branded items are amongst the most popular categories of corporate gifts that recipients prefer

  • $50-150 is the most acceptable price range of what to spend on corporate gifts

  • 45% of millennials like to share their gift on social media, twice as many as boomers


As seen above, there are many positive benefits to corporate gifting including closer relationships, a great positive ROI, and overall greater satisfaction. If you are looking to dive into corporate gifting deeper GiftEm is the perfect choice for you. With multiple use cases, on-site pricing, and quick responses from the team GiftEm will ensure your corporate gifting journey gets started quickly and remains a success throughout.

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