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  • Ranai Kasibhatla

How to Recruit Passive Candidates

Updated: Jul 28, 2022

When it comes to recruiting, most people think of active candidates; those who are already looking for a job. However, there is a huge pool of talented professionals who are not currently looking for new opportunities. These are your passive candidates. By learning how to recruit passive candidates, you can expand your talent pool and find the best employees for your business. Keep reading to learn more!




There is a huge pool of talented professionals who are not actively looking for new opportunities, but would be open to the right offer. These are your passive candidates. Recruiting passive candidates can be a challenge, but it is well worth the effort. Here are a few tips to get you started:


1. Use social media - Social media is a great way to reach out to passive candidates. Use LinkedIn and other professional networks to connect with potential employees and let them know about your company and its opportunities. This approach helps in casting a wide net initially to build your top of the funnel prospects.


2. Incentivize referrals - Many passive candidates are only reached through referrals from friends or current employees. Offer referral bonuses or other incentives to encourage your employees to put you in touch with talented professionals they know.


3. Get creative with your job postings - Most people only look at job postings when they are actively searching for a new opportunity. To reach passive candidates, make sure your postings stand out and offer an enticing glimpse into what it would be like to work for your company. In today's day and age with technology being extremely user friendly you can easily create a landing page and upsell the benefits of why candidates need to take your position seriously.


By taking the initiative to recruit passive candidates you're able to tap into a mostly unsearched pool of candidates with experience and characteristics you may be looking for in a great employee.


Finding the right employee is very important and can be done in the places you'd least expect. If you find an employee that's loyal and hard working; especially with experience, you can fill a vacant position for an extended period of time without having to worry about going on another wild goose chase.


Incentivizing your employees is one of the most effective ways to attract passive candidates. Gifts are something that are always appreciated from the receiver. To know that the person who gave you the gift put in time, effort, and thought into a present really shows a lot about how much appreciation they have for you. For easy gifting options to incentivize passive candidates visit GiftEm that's purpose built and easy to use with gifts to choose from hundreds of top retailers. Thanks for reading and good luck with attracting new candidates!




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