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  • Ranai Kasibhatla

How To Convert Passive Candidates through your ATS Pipeline

Updated: Jul 9, 2022



The tools available for sourcers are pretty diverse and cater to multiple use cases. The old adage of spray and pray isn't cutting it anymore. However, there are a few things you can do to make this process productive. In this blog post, we'll discuss three of the elements that are key. So, let's get started!


Candidate or Applicant Conversion is critical for any business - without it, your open requisitions tend to go unfilled and increase your time to fill. This effects the morale of the team and worst yet cause productivity losses. Additionally depending on the type of role you are trying to fill it may directly impact the bottom line of the organization.


When it comes to Conversion, there are a few things that are key: having quality leads, having a strong ATS (Applicant Tracking System), and having a high powered recruiting process in place. Let's discuss each of these in a bit more detail.


Firstly, having quality leads is important because they are the foundation of your Conversion process. If you don't have good candidate leads, you won't be able to convert them into applicants for your jobs and eventually hire them for your open requisitions. There are numerous ways to source quality candidates and there isn't a one size fits all silver bullet.

Organizations can have Centralized, Skill based, Geo based or horizontal sourcing teams to fill their candidate pipeline.


The tools available for sources are pretty diverse and cater to multiple use cases. Sourcing teams that are creative, question the status quo and think out of the box will win eventually.


If your applicant conversions are important it's imperative to entice passive candidates across your recruiting supply chain. One of the tools you can perhaps add to your sourcing arsenal is Giftem. It's a platform that manages end-to-end gifting with denominations as low as $5.


The Giftem platform helps your talent acquisition team to nurture the candidates across the supply chain and incentivize them to take action increasing the predictability of positive outcome. As your candidates engagement increases so does your ability to build relationships and help in reducing the time to fill your open requisitions.


Secondly, having a strong ATS system is important because it will help you manage your candidate leads effectively. A ATS system will help you keep track of your leads' information, their interactions with your brand, and their journey. Additionally, a ATS system will also help you automate some of the conversion processes, such as sending out follow-up emails or creating customized campaigns based on candidate behavior.


Lastly, having a high powered recruiting process in place is important because it will ensure that your Conversion process is efficient and effective. This includes automating outreach tasks, setting up automated calendar invites and interview schedules, thoroughly vetting candidates for tangible and intangible traits, and figuring out the main motivations of why John or Jane are seeking new opportunities etc.

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