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  • KVA

How Recruiters Can Use Email Automation for Targeted and Personalized Campaigns

Email automation has become increasingly popular in the recruiting world, helping employers target the right job seekers more efficiently and effectively.

With email automation, recruiters can craft personalized messages tailored to each candidate’s needs and qualifications, allowing them to increase their chances of success by delivering custom content that resonates with the intended recipients.

Why Email Automation is Crucial in Recruiting

The recruitment process is time consuming and requires a lot of effort from both sides. As hiring managers receive dozens of applications every day, it becomes difficult to sort through them manually and determine which candidates are truly suitable for the role. That’s where email automation comes in handy – it helps recruiters manage their campaigns more efficiently by automating certain tasks such as building contact lists, scheduling emails and tracking responses.

In addition, email automation makes it easier for recruiters to create customized messages based on a candidate’s particular skillset or experience.

As opposed to traditional methods such as creating generic write-up templates, email automation enables recruiters to tailor their message according to the individual qualifications of each applicant. This allows them to tailor their recruitment process so they reach out to only those applicants who have what they need and thus avoid wasting precious resources on irrelevant applications.

Finally, using automated emails helps recruiters build relationships with potential candidates over time by providing regular updates on job openings or upcoming events related to their industry or area of expertise.

By keeping applicants informed about relevant news in their sector, recruiters can ensure that their messages remain relevant even when there aren’t any new job openings at the moment.

Examples of Email Automation Practices Used By Recruiters

Recruitment teams are becoming increasingly aware of the benefits of automated emails when it comes to sourcing talent. Below we have outlined a few examples that illustrate how email automation can be used effectively in recruiting:

  • Building contact lists: Instead of manually searching through piles of resumes or other sources every time you need someone with specific qualifications, automated systems enable recruiters to create dynamic contacts lists based on criteria such as location or skillset;

  • Scheduling emails: Automated systems allow companies to schedule emails at specific times so they always stay on top of any new applications;

  • Automatically responding: Using triggers like keywords or phrases from application forms (such as “seeking an internship opportunity”) can help recruiters send out pre-defined auto responses acknowledging receipt;

  • Tracking responses: Automated systems allow companies to track responses from applicants as well as keeping tabs on open rates/clicks;

  • Creating personalized messages:By targeting specific keywords and phrases from an applicant's profile information (skillset/experience/industry), companies can create more personalized messages tailored towards individual candidates;

  • Testing subject lines: Automated testing processes allow companies verify which subject lines work best before sending out mass emails;

  • Analyzing results & optimizing campaigns: Companies using automated systems can analyze data such as open rates or click-through rates and adjust future campaigns accordingly.


Email automation provides an effective way for recruiting teams to target qualified job seekers while achieving personalization without sacrificing time and resources. Creating targeted campaigns with automated tools allows recruiters not only save effort but also gain insight into each applicant’s background while providing valuable feedback into how successful certain strategies were – all important pieces of intel that help inform future recruitment efforts.


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