As recruiters, it's important to optimize images and multimedia in order to improve email deliverability. Email deliverability is the ability of an email to reach the intended recipient's inbox.
When images and multimedia are not optimized, they can cause emails to be flagged as spam or to not be delivered at all. In this article, we will explore how recruiters can optimize images and multimedia for email deliverability and provide hands-on examples.
Step 1
The first step in optimizing images and multimedia for email deliverability is to compress them. Large image files can cause emails to take a long time to load, which can be frustrating for recipients. Additionally, large image files can cause emails to be flagged as spam.
By compressing images, you can reduce the file size and improve the email deliverability. There are a number of free tools available online, such as TinyPNG, that can help you compress images.
Step 2
Optimizing images and multimedia for email deliverability is to use alt tags. Alt tags provide a text description of an image for recipients who are unable to view the image. They also help to improve email deliverability by providing context to the image for spam filters. When creating alt tags, be sure to include a brief, accurate description of the image.
Step 3
Image hosting on a reliable and secure server. When you send an email, the images are pulled from the host server to be displayed in the email. If the server is not reliable or secure, the images may not load properly or could be blocked by spam filters. A good solution for this is to use a Content Delivery Network (CDN) like Cloudinary or Imgix to host your images. These services are specifically designed to optimize images for web and email deliverability.
Step 4
It's important to make sure that your images and multimedia are accessible to recipients with disabilities. This can be done by providing alternative text descriptions for images and captions for videos. Additionally, make sure that your images and multimedia are properly labeled, so that screen readers can interpret them for visually impaired recipients.
Here's an example of an email with optimized images and multimedia:
Subject: Join our team at XYZ company!
Dear [Recipient],
I hope this email finds you well. I am writing to introduce you to the exciting opportunity of joining our team at XYZ company. We are currently looking for a talented [position] to join our team. We believe that your skills and experience would be a great asset to our company.
As a member of our team, you will have the opportunity to work on cutting-edge projects and technologies. We are committed to providing a supportive and inclusive environment where you can grow and develop your skills.
I have attached a brochure that provides more information about our company and the position. The brochure is in PDF format, so you can easily download it and read it at your convenience.
If you are interested in learning more about this opportunity, please don't hesitate to reach out to me. I would be happy to schedule a call or meeting to discuss further.
Thank you for your time and consideration.
Best regards, [Your Name]
In this example, the images in the attached brochure are optimized by being hosted on a CDN, compressed and have alt tags, the multimedia is also accessible and labeled in a way that makes it easy for visually impaired recipients to understand.
By following these best practices and using the right tools, recruiters can optimize images and multimedia for email deliverability, and improve the chances of their