Gifting to Recruit Talent
Updated: Nov 14, 2022
In today's competitive job market, it's not enough to simply post a job listing and hope for the best. To attract top talent, you need to get creative. One recruiting strategy that is becoming increasingly popular is gifting. By sending a small gift (usually under $50) to a prospective candidate, you can make a lasting impression and set yourself apart from the competition.
Gifting can be an effective recruiting tool for a number of reasons.
First, it shows that you are willing to invest in the relationship before any commitment has been made. This demonstrates that you are serious about recruiting the best talent and that you are willing to put in the extra effort to find the right fit for your company.
Second, gifting can help to build rapport and nurture the relationship over time. This is especially important when recruiting candidates who may be passive or difficult to reach. By sending a thoughtful gift, you can stay top of mind and increase the likelihood of eventually securing a meeting or phone call.
Of course, gifting should never be done blindly. To be effective, it needs to be part of a well-thought-out recruiting strategy. Before sending a gift, take the time to research the candidate and personalize the gesture based on their interests and preferences. And don't forget to include a customized note! A thoughtfully crafted message will go a long way towards making a positive impression.
When used correctly, gifting can be a powerful recruiting tool. So if you're looking to strengthen your talent acquisition efforts, don't be afraid to send a little something extra along with your next outreach message.