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  • Ranai Kasibhatla

Gift Giving In Business : The Importance of Creating an Emotional Connection

When it comes to gift giving in business, many people think about exchanging gifts around the holidays. However, gift giving can be a powerful tool for creating an emotional connection with clients, customers, and employees all year long. In fact, studies show that when it comes to making a purchasing decision, people are more likely to be influenced by emotions than logic. So how can you use gift giving to create an emotional connection with your customers? Read on for tips!



First, it's important to understand the basic etiquette of business gift giving. Gift giving shouldn't be a burden but rather a chance to give something that is thoughtful and useful. In addition, you don't have to overdo your spend on the gift. As a matter of fact; the largest percentile of gifts from this report cited an average cost between $75 and $100 per item.


Second, think about what would be most meaningful to the recipient. Gifts are meant to be a personalized thought given in a form that is useful to the recipient. Brainstorm ideas that may be useful to whoever you're giving a gift too. If it's an executive, maybe a new set of business cards can be a breath of fresh air. Or, if you want to gift a regular employee digital gift cards are a great token of appreciation that can be extremely useful in this day and age.


And third, choose a quality gift that will be appreciated and used. By following these simple tips, you can start building personal relationships with those you're surrounded with in the world of business. Gifting can go a long way and it doesn't just have to be used during an occasion towards your friends and family. Remember you have a work family too so whether it's a gift towards your boss, or a gift to your employee from a boss, remember that a simple gesture can go a long way.


All in all, gifts are an unexpected way to network and build personal relationships. So if you are looking for gifts to help grow your business check out GiftEm! We provide unique and memorable gifts that will help you connect with the important people in your life and strengthen relationships. Thanks for reading!





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