top of page
  • KVA

Candidate Nurturing-10 things to keep in mind when writing cold emails to attract Candidates

1. Get to the point

The first step to writing a cold email that converts is to get to the point. You want to make sure that your email is short, sweet, and to the point. The last thing you want to do is ramble on and on about your Company or the job you are trying to fill.

2. Know your audience

It's important that you know who you're writing to. You need to understand what your candidate needs (building an effective candidate persona is a must-have) and how your position is going to help them achieve their goals. Without this knowledge, it will be very difficult to write an effective email.

3. Personalize the email

One of the best ways to make your email stand out is to personalize it. You can do this by including the candidate's name, their skills and how that ties in with the position you are recruiting for, cultural traits that may be of interest, etc. By personalizing the email, you'll be more likely to get their attention.

4. Use a catchy subject line

Your subject line is one of the most important parts of your email. It's what will determine whether or not your email gets opened. So make sure it's something catchy and interesting that will make the recipient want to read more.

5. Include a call to action

Your email should always include a call to action. This is what you want the recipient to do after reading your email. It could be something like visiting your website, signing up for a free trial, or buying your product. Without a call to action, your email is likely to fall flat.

6. Keep it short and sweet

As we mentioned before, you want to keep your email short and sweet. No one wants to read a long, drawn-out email from someone they don't know. So make sure you get your point across quickly and then move on.

7. Use images sparingly

Images can be helpful in some cases, but they should be used sparingly in cold emails. Too many images can make your email look like spam, which is the last thing you want. Instead, focus on using clean and simple text that is easy to read and digest.

8 . Proofread your email

Before you hit send, it's important that you proofread your email for any mistakes or typos. Nothing will turn off a potential customer more than an error-filled email from someone they don't know. So take the time to proofread before hitting send!

9) Test, test, test

Before you start sending out mass emails, it's important that you test them first with a small group of people. This will allow you to see how well they convert and make any necessary tweaks before sending them out to a larger audience.

10) Monitor your results

Once you start sending out cold emails, it's important that you monitor your results. This means keeping track of things like open rates, click-through rates, and conversion rates. By monitoring your results, you'll be able to see what's working and what isn't so that you can adjust accordingly.


bottom of page