10 Tips For Email Deliverability
TIP # 1: Inbox Placement
One of the most important factors in email deliverability is inbox placement. Inbox placement is the percentage of emails that are delivered to a recipient's inbox, as opposed to their spam folder. A high inbox placement rate is essential for ensuring that your emails are seen by your recipients.
TIP # 2: Spam Rate
Another important factor in email deliverability is your spam rate. Your spam rate is the percentage of emails that are marked as spam by recipients. A high spam rate can result in your emails being blocked by email providers or filtered into recipients' spam folders.
TIP # 3: Email Authentication
Email authentication is another key factor in email deliverability. Email authentication is the process of verifying that an email comes from the sender that it claims to come from. This verification can be done through a variety of methods, such as SPF and DKIM.
TIP # 4:IP Reputation
Your IP reputation is another important factor in email deliverability. Your IP reputation is the measure of how likely your IP address is to send spam emails. A high IP reputation can result in your emails being blocked by email providers or filtered into recipients' spam folders.
TIP# 5: Email Content
Finally, the content of your emails is also a key factor in email deliverability. Your email content should be relevant and interesting to your recipients and should avoid any content that could be considered spammy or inappropriate.
TIP# 6: Spam filters are getting smarter all the time.
This is both good news and bad news for email marketers. The good news is that spam filters are becoming more sophisticated, which means that fewer legitimate emails are being caught in the filter. The bad news is that this also means that more sophisticated methods are needed to avoid the filter.
TIP# 7: You need to know how to code your emails.
If you want your emails to be delivered to the inbox, you need to know how to code them properly. This means using HTML and CSS to create responsive emails that will look good on all devices.
TIP# 8: You need to have a good reputation.
Your email deliverability depends in part on your reputation as a sender. If you have a good reputation, your emails are more likely to be delivered to the recipient’s inbox. If you have a bad reputation, your emails are more likely to be caught in the spam filter.
TIP# 9: You need to use a reputable email service provider.
Your email deliverability also depends on the email service provider you use. If you use a reputable provider, your emails are more likely to be delivered to the inbox. If you use a less reputable provider, your emails are more likely to be caught in the spam filter.
TIP# 10: You need to test your emails before you send them.
Before you send out your next email campaign, make sure to test it first! This will help you ensure that your email is coded correctly and has a good chance of being delivered to the inbox